Levels of Strategy
September 23, 2007
Corporate Level
Concerned with the overall scope and purpose of an organisation, and how value will be added to the different business units of the organisation. (OLM p.17)
Business Unit Strategy
How to compete successfully in particular markets. (OLM p.17) See also Strategic Business Unit.
Operational Strategy
Concerned with how component parts of an organisation deliver the corporate-level and business unit strategies, in terms of resources, processes and people. (OLM p.18)
