Tesco cool on plan to host GPs
October 9, 2007
Tesco cool on plan to host GPs (PF 23/3/07)
Marketing mix: place.
News analysis – Future teaching to be up close and personalised
September 30, 2007
News analysis – Future teaching to be up close and personalised (PF 12/1/07)
2020 Vision Report
Ethical issues – when you look at average attainment, you are ignoring a tail of under-achievement. The Government wants to be more individual on moral grounds.
Marketing mix:
Product – personalised rather than generalised education
Price – proposals have not been costed, and could come to nothing is not backed up by funding.
People – teachers to become more professional again: relax target restrictions on them and a more flexible National Curriculum.
Process – teachers to identify pupils not making progress and make progress plans.
Emphasis on professional standards and schools formulating their own strategies – disaggregation. But whole concept of National Curriculum is opposite.
Staff issues cloud maternity shake-up
September 30, 2007
Staff issues cloud maternity shake-up (PF 9/2/07)
Place – how are maternity services to be distributed: Choice of home, midwife-led hospital unit or consultant-led regional unit.
Promotion – selling changes in provision to the public
People – new arrangements would need more midwifes and obstetricians
Physical – public attachment to physical infrastructure: local maternity hospital units would be downgraded.
Process – making sure it all works